How to Write Blog Content – Tips for Beginners
You finally decided to start a blog. You choose a topic that you feel confident in and you believe you know how to write blog content. You know that you will succeed because you can connect with your audience using the passion for your niche in a way that no other blog has before. You may have even written some of the content already. Now it is time to sit down and publish your ideas to the world. You sit down at your desk, turn on your computer and log into WordPress then… You realize there is more to it than just typing your post and hitting send.
If you don’t want to have your blog end up in the internet black hole of failed blogs and webpages then you must consider the true aspects of how to create a successful blog. How are people going to know it exists and why should they even trust what you have to say?
How to Write Blog Content: Pre-Launch & Post-Launch
There are two different aspects of a blog that must be considered to have a successful blog.
The first is the pre-launch, which can include static pages such as the home, about, and contact pages and your cornerstone content. Cornerstone content is the best of the best content and defines what your site is all about. These posts or pages will be a minimum of 1,000 words and be filled with extensive information on the said keyword. Each of these pages will need to be structured with On-page SEO that enables search engines to find the information you published.
Post-launch is content that you will be uploading frequently after the launch of your site. It consists of articles that will be regularly posted as well as more cornerstone content.
SEO Blog Content
Before you get into making post-launch content it is important to understand what makes for good SEO to ensure your blog’s success. Keep in mind someone does not need to be a web programmer to easily apply SEO to their blogs. Plugins such as Yoast SEO for WordPress, make SEO easier. If you need help with structuring your blog for success, make sure to read Advanced SEO Tips for Blogs and Beginners.
Once you have an understanding oh how to implement blog SEO and how it can help generate traffic you can transition your focus to the fun stuff, your content. When developing content it is important to not just consider what you are publishing now, but also what is going to be next. Create a publishing schedule to help manage your time and also provide readers with a sense as to when the next post will be. Having a plan will help you manage a content schedule and build readership.
Here is an example of a 5 step plan that can easily allow you to keep up with your blog. It can also be adjusted to fit individual needs.
Step 1: Create a list of topics
Step 2: Pick and prepare cornerstone content
Step 3: Write 5-10 blog posts
Step 4: Create an editorial calendar and start posting
Step 5: Repeat
You already know your niche so creating a list of topics should not be that complicated. If it is maybe you should find another niche. Each individual has a different method of brainstorming when it comes to creating ideas. Writing a list that includes as many aspects as your niche as possible and then going back through the list and narrowing it down or refining entries in the list to be more focused is a great way to start. For example, say your blog is about yoga. Your list may include certain exercise descriptions, a list of quality yoga mats, places within your area that offer yoga instruction, a diet to match the philosophy of yoga or even a story about yoga’s origins.
After picking your topics to decide on an estimated length for each topic. Your longer more in-depth pieces will be your cornerstone topic. Keep in mind to use keywords within each article to help generate more traffic to your blog and place the article within the correct category on your blog to help make it more SEO friendly.
A basic post tends to be below 1000 words, while general articles tend to be longer than 1000 words and can be as long as 2000. If articles are longer than 2000 words consider making them a cornerstone topic or edit them for length and clarification.
Cornerstone content is like the meat and potatoes of the blog. All other posts will support the idea of the cornerstone content. If you are having trouble coming up with a cornerstone topic there are several resources on the web that can assist. Google Keywords Planner will allow you to get a list of keywords and provide information about how frequently each keyword is searched. UberSuggest is another online resource that will show you what competing blogs have used as keywords and their success rate.
Be sure to read: Creating a Content Calendar for Blogs
Finally, it is time to write the content. So far the focus has revolved around developing SEO keywords and ideas that will lead traffic to your blog, but now once people’s eyes are on your page how do you keep them there and keep them coming back. Ultimately you are not writing for a computer, you are writing for real live human beings and just like you, the reader also has needs, wants, desires, and expectations.
There are four simple things to keep in mind to make your audience happy and feel loved.
The first is the commitment to being an expert. If the audience doesn’t believe that you know what you are talking about they will leave. If you become known in your niche it will lead to more traffic and possible income.
Second, engage with your audience. Show them that you appreciate their participation by replying to their comments and discussions on social media. If you know some of your readers have their own blog visit the blog and maybe even trade-off guest posts to link to a new audience.
Next, it is important to remember to be realistic and consistent. One of the biggest causes for blogs to fail is working beyond your means. This leads to poor content, which in turn chases readers away. Be consistent. Develop a schedule that works for you and then the audience will know when to expect a new post. It is better to give yourself more time to write amazing blog content than to publish something subpar.
Finally, edit your work or get someone to edit for you. There is nothing that says bogus information better than constant misspellings, improper grammar or a lack of focus. It is good to read your post at least three times and then even get someone else to read it. Having another set of eyes read your work is always beneficial because they may notice things you took for granted. There are free tools to use if grammar and punctuation isn’t your thing, try using Grammarly. It will give you instant results as to what needs correction. I use it with every article that I write.
Every post needs a headline and headlines are great for attracting attention. Good headlines let the reader know what the are going to be reading about while also appealing to them emotionally. The headline should make people want to take to action by showing social currency or using a popular name or idea in the headline to utilize status. Promoting practical value is another way to draw attention. Make the audience feel as though they need to read this article or the will be missing out on something important. Another intriguing style for headline writing is to make the audience feel like there is a threat at hand and must read the article to know what the threat is and how to counter it.
Now that you know to how write blog content, be sure to check out our other tips for success in the documentation section.